Drive visibility with one of Australia's leading AEO agencies

Discovery is changing, with customers now turning to AI platforms and answer engines to make decisions.

As an award-winning agency, Connected helps brands build the authority and visibility needed to be found, trusted and recommended.

Connect with an AEO specialist

We make answer engine optimisation work

As discovery evolves, we help brands stay ahead. Our specialists create the AEO foundations that increase visibility, strengthen credibility and position your business to be found, trusted and recommended across emerging search experiences.

“

“Small tweaks can indeed lead to massive successes, a principle we’ve witnessed firsthand with our landing page optimisations. It’s the attention to detail and the relentless pursuit of improvement that sets Connected apart. They’re not just a marketing agency; they’re our partners in growth, constantly seeking out opportunities for enhancement in every facet of our marketing efforts.”

Sevag Sarkissian Australian Institute of Management

We prioritise business outcomes over vanity metrics, and long-term growth over short-term clicks

See our client success case studies

View

As search evolves, AEO is becoming essential for long-term visibility

70%

Search has fragmented. 70% of searches now happen outside of Google (Instagram, Amazon, YouTube, ChatGPT, TikTok, Reddit, Pinterest)*

65%

AI investment is growing, with 65% of Australian organisations planning to increase spending next year.*

AI-powered search is already the primary and preferred source for Australias. Only baby boomers prefer traditional search engines to AI-powered search.*

What partnering with Connected means for your business?

We’re obsessed with understanding what changes customer behaviour. Right now, that’s AI. As AI reshapes how people search, discover and make decisions, we’re continually researching, testing and developing new approaches to help our clients stay visible and ahead. From building proprietary AI Search tools to lecturing at the University of Wollongong, we invest in knowledge that translates into better strategy, stronger performance, and lasting competitive advantage.

Get started

What partnering with Connected means for your business?

Work with one of Australia’s top AEO Agencies

Our award-winning team combines decades of search expertise with a relentless focus on innovation, working alongside trusted clients to explore, experiment and shape what comes next in AI-powered discovery.

What to expect from Connected

Commercial AEO Expertise

AI Search isn't a new discipline - it's the next evolution of search. Our approach is built on decades of commercial search expertise, combining proven SEO principles with proprietary frameworks and ongoing research into how AI is reshaping consumer behaviour and marketing. The result is practical, evidence-based strategies that deliver measurable business outcomes.

A Search Everywhere Strategy

AI doesn't rely on your website alone - it connects signals from across the web. We take a holistic view of your digital presence, strengthening the technical foundations, content, authority and brand signals that help AI models discover, understand and recommend your business. Because modern search happens everywhere, your strategy should too.

Measure What Matters

Visibility is only valuable if it drives commercial impact. We combine leading industry platforms with proprietary reporting tools to measure your performance across AI Search, traditional search and the wider digital ecosystem. From AI visibility and competitive positioning to customer journeys and business outcomes, you'll have the insights needed to continually refine your strategy and stay ahead.

Partner with us to transform your AEO strategy

Get in touch

Frequently asked questions

AEO is the practice of improving your brand's visibility across AI-powered search experiences, answer engines and conversational platforms. It focuses on helping your business become a trusted source that can be surfaced, cited and recommended.

SEO helps brands rank in traditional search engines, while AEO extends this foundation to AI-powered discovery. It focuses on creating content, structure and authority signals that enable platforms to understand and confidently recommend your business.

Consumers are increasingly discovering brands through AI assistants, answer engines and summarised search experiences. AEO helps businesses maintain visibility as customer discovery behaviours evolve.

No. Strong SEO remains the foundation for discoverability. AEO builds on technical SEO, content strategy and authority signals to increase visibility across emerging search experiences.

AI systems look for clear, credible and authoritative information. Strong website architecture, high-quality content, trusted brand signals and topical expertise all contribute to improving visibility.

Success can be measured through organic visibility, branded search demand, referral traffic, content engagement and improvements in how often your brand appears across AI-driven discovery experiences.

Brands operating in competitive markets, complex categories or high-consideration purchase journeys often see the greatest value, as customers increasingly seek trusted information before making decisions.

The brands that invest in authority, content quality and discoverability today will be better positioned as AI continues to influence how customers research, compare and choose products and services.

Let's connect and make change happen

Get in touch

1: Visual Capitalist, 2025

2: Deloitte, 2026

3: McKinsey & Company, 2025