ChatGPT Ads are live in Australia. Get ahead while the opportunity is still new.

ChatGPT Ads put your brand into conversations when customers are researching, comparing and making decisions. Get a first-mover advantage on an emerging advertising channel with the potential to reshape how brands reach their customers. Launch with a team already testing, learning and building real campaign experience.

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ChatGPT ads built for performance

ChatGPT ads are the next evolution of search, giving brands a new way to connect with people as they explore, compare and decide. At Connected, we help businesses maximise ChatGPT ads through a performance-led approach combining smart strategy, relevant creative, and continuous optimisation to drive measurable growth.

“

In my 10 years+ working in digital marketing, Connected have been hands down the best digital media agency I have personally worked with. They really understand our business goals, the challenges of our industry, and they have adapted to our changing needs over the years. Plus, they are a good bunch of people that are a joy to work with!

Anna Lu Aveo

We prioritise business outcomes over vanity metrics, and long-term growth over short-term clicks

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ChatGPT ads are changing the search landscape

45%

45% of B2B buyers use GEN AI to research vendors and products in the buying process.*

32%

32% of Australians already use AI for shopping advice.*

1 in 2

ChatGPT ads are appearing in almost 50% of the answers/replies that ChatGPT serves to Australian users.*

Why partner with Connected Media for ChatGPT ads?

One of the biggest mistakes brands can make is treating ChatGPT Ads like another PPC platform. Success isn’t just about bidding for sponsored placements. It’s about understanding the conversations your customers are having, creating messaging that genuinely helps them, and building the relevancy and authority needed to appear in AI recommendations.

That’s where Connected is different. We combine ChatGPT Ads with Answer Engine Optimisation, helping brands build a more complete AI search strategy – connecting paid visibility with the organic presence that influences how brands are discovered, understood and recommended.

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What to expect from Connected

Know your audience

We start by understanding who you want to reach - their needs, questions, interests and intent. We use these insights to identify the audiences and contexts where your brand is most relevant within ChatGPT.

Build for conversational intent

ChatGPT Ads aren’t driven by keywords alone. We develop the context, creative and campaign structure around how people actually use AI - the questions they ask, the problems they’re solving and the intent behind each conversation. We then test and refine different audiences, messages and landing pages to identify what drives the strongest results.

Optimise as ChatGPT Ads evolve

ChatGPT Ads are still new, and the platform is evolving rapidly. We continuously test, learn and refine campaigns across industries and brands, building our own playbook of what works so we can apply the latest insights to your campaigns and help you stay ahead.

Partner with us to transform your ChatGPT advertising

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Frequently asked questions

ChatGPT Ads are sponsored placements that appear below AI responses for users on ChatGPT Free and Go plans. They're clearly labelled as Sponsored and are shown when they're relevant to a user's conversations.

Google Ads respond to keyword searches. ChatGPT Ads appear within natural, conversational prompts where people are researching, comparing options or seeking recommendations. Success depends less on keywords and more on understanding customer intent and delivering relevant, helpful messaging.

Not necessarily. Like any media channel, ChatGPT Ads should play a specific role within your broader marketing strategy. We'll assess whether the platform aligns with your audience, objectives and budget before recommending where it fits alongside search, social and other channels.

As a new advertising channel, measurement is still evolving. We look beyond platform metrics, tracking indicators such as website traffic, branded search demand, lead quality, assisted conversions and the impact AI advertising has across your broader marketing mix. The goal isn't just clicks. It's understanding how the channel contributes to business growth over time.

Yes. Paid placements are only part of the opportunity. AI platforms also draw on trusted information from across the web when generating recommendations. That's why we combine ChatGPT Ads with Answer Engine Optimisation (AEO), helping your brand appear in both sponsored placements and organic AI responses.

Let's connect and make change happen

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1: Gartner, 2026

3: AdNews, 2026