Choose an agency at the forefront of AI-driven paid search (PPC)

Search engine marketing is a paid media strategy used to promote your business on search-platforms like Google, Bing and ChatGPT through search ads. It drives high-intent traffic to your website by showing your ads when people are actively searching for what you offer.

An SEM marketing agency like Connected Media Group manages your paid search campaigns end to end (strategy, setup, optimisation and reporting), focused on delivering performance and growth.

As a Google Premier Partner, we have direct access to the latest tools, features, and support across the Google ecosystem. Our SEM team manages performance-led campaigns across Search, Performance Max, Shopping, Dynamic Search Ads, remarketing, Local Services Ads, and AI-powered bidding and targeting strategies. We also run campaigns on Microsoft Ads, Amazon Ads, Chat GPT and emerging AI Answer Engines where relevant and optimise local search visibility through maps and directory integrations. Every recommendation is tailored to your audience, business goals, and budget, ensuring your brand shows up in the right places and drives meaningful results. We are currently closely monitoring AI Answer Engines for emerging Search Ad opportunities.

Results vary based on factors like your industry, audience, budget and website experience. That said, we’re known for delivering strong performance across a range of clients (and we never stop optimising). From day one, our focus is on improving what matters: driving the right traffic, increasing conversions and scaling what works.

The right SEM budget depends on industry, competition and goals.

No. SEM refers to paid search ads, while SEO focuses on organic discovery (across search engines, social media channels and AI platforms). They work best together. As a full-service performance agency, we can advise on the right balance based on your goals.

Strong creative still drives performance. Even with responsive formats, platforms reward ads with clear messaging, strong benefits, proof points and compelling CTAs. Ongoing testing is essential. As AI-driven search surfaces expand, clarity and relevance in your ad copy matter even more because they help systems understand intent and audience alignment.

Search ads can show above, below, and even inside AI Overviews. When they appear within the AI Overview, they’re matched to both the user’s query and the summary content, triggered only when commercial intent is clear.

In mid-2026, ChatGPT launched paid search ads within responses in Australia, creating a new opportunity for brands to reach audiences in AI search. Connected Media helps clients navigate this emerging channel, from account setup to campaign strategy and optimisation. Success in AI Search still starts with strong fundamentals. Robust SEO, a sound technical foundation and AI-ready content remain critical, as AI search experiences continue to rely on the core signals of Experience, Expertise, Authoritativeness and Trustworthiness (E-E-A-T). The brands that invest in high-quality, well-structured content are best positioned to earn visibility across both traditional search and AI-powered experiences.