Integrated marketing from an agency built around connection

Your customers see one brand, not separate channels. We build integrated marketing campaigns around that reality, so every interaction feels connected and contributes to the same outcome.

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Integrated marketing built around the whole customer journey

Great marketing works as one. We connect channels around a shared strategy so every interaction has a purpose, builds on what came before and moves customers closer to action.

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Connected Media’s strategic approach and deep understanding of the market are helping us share our story across Australia and New Zealand. Our partnership is an exciting step forward.

Lauren Best Tonies

See how we made the Canon EOS R50 the #1 travel camera in market

Canon case study

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The performance advantage of integrated marketing

89% customer retention

Brands with strong omnichannel engagement retain 89% of their customers, compared with 33% for those whose channels work in isolation.*

287% higher purchase rate

Campaigns running three or more channels achieved a 287% higher purchase rate than single-channel campaigns, across an analysis of more than 135,000 campaigns.*

23% revenue lift

Presenting a brand consistently across every channel is linked to a 23% increase in revenue.*

Why brands choose Connected Media for integrated marketing

As integrated marketing specialists, we make sure every channel has a purpose and every investment contributes to the same outcome. We connect strategy, media, and customer behaviour across the journey so your marketing works together rather than competing for attention.

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What to expect from Connected

One strategy across every channel

We start with your commercial goals and audience, then define the role every channel should play. The result is one connected plan where activity works towards the same outcome.

Orchestrated customer journeys

We align channels around how customers actually move from awareness to action. Timing, messaging and media work together so each interaction strengthens the next rather than starting again.

A connected view of performance

We look beyond individual channel results to understand how your marketing works together. Shared measurement gives us a clearer view of what’s influencing performance and where investment can create greater impact.

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Frequently asked questions

Integrated marketing services bring your channels together around one strategy, audience and commercial objective. Rather than planning each channel separately, integrated marketing defines how they work together across the customer journey to create greater impact.

Customers move between channels, so marketing performance rarely happens in isolation. An integrated approach coordinates those interactions so each channel builds on the others and contributes towards the same business outcome.

The mix depends on your audience and objectives. Integrated marketing can connect paid media, search, social, content, CRM, PR, website experiences and offline channels around one strategy rather than prescribing the same mix for every business.

We establish shared business KPIs across the program and look beyond individual platform metrics. Cross-channel measurement helps us understand how different interactions contribute to performance and where investment can work harder.

Integration is built into how we think. Our senior strategists look across channels rather than protecting individual disciplines, allowing us to recommend the mix and role of each based on what will create the greatest impact for your business.

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1: Aberdeen Group

2: Omnisend

3: Lucidpress