Skinstitut : SEM, Meta
Elevating Beauty eCommerce Performance
Skinstitut is one of Australia’s leading cosmeceutical skincare brands, known for high-performance, science-backed products at accessible price points. With a Medical Advisory Council behind every formula, Skinstitut bridges the gap between luxury and clinical results.
Objectives
EOFY is a high-stakes moment in beauty eCommerce. Competitor discounts flood the market. Loyalty is tested. Skinstitut needed to do more than participate, they needed to outperform.
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Exceed existing KPIs
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Drive strong revenue aligned to media spend
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Attract new customers while capitalising on brand loyalty.
Strategy & Execution
Conversion-Led Campaigns Across SEM & Meta
We deployed a dual-channel strategy that mixed always-on performance with timely promotional bursts.
Search Engine Marketing (Pmax + Brand):
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Structured monthly promos with offer-led creative
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Updated product feed via Merchant Center to maximise visibility
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Budget pacing aligned to sales peaks
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Refreshed creative for each stage of the funnel
Meta (Adv+ + Retargeting):
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Fast-turnaround promo ads with urgency-led messaging
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Regular rotation of image and video assets
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Balanced reach with retention to drive both volume and efficiency
Message + Moment = Results:
Creative matched to intent. Spend aligned with shopper behaviour. Data-led decisions from start to finish.
Results
Purchases
+249%
YoY increase in purchases from paid media
Revenue
+215%
YoY growth in revenue from paid media
ROAS
+354%
YoY increase in SEM ROAS
"EOFY is a fiercely competitive period, so it was critical that every media dollar worked harder. Our agency Connected Media delivered a sharp, conversion-led strategy that not only outperformed benchmarks, but helped us attract new customers while deepening loyalty with existing ones. The results speak for themselves, efficient, scalable and truly brand-building.”
