Marketing analytics and reporting that turns data into action

Accurate, timely data is essential for confident decision-making.

We support marketing teams with comprehensive analytics and reporting frameworks that deliver clarity across channels – from campaign performance to business impact. Whether it’s a detailed social media report or high-level reporting in marketing aligned to board-level KPIs, our approach to data-driven marketing ensures insights are not just tracked, but truly understood and applied.

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Real-time reporting and insights

Data is the foundation of marketing, and informs everything we do, and don’t do, for our clients. We’re excited by numbers, charts, new reporting technologies, lowering CPAs and increasing ROI.

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It's the attention to detail and the relentless pursuit of improvement that sets Connected apart. They're not just a marketing agency; they're our partners in growth, constantly seeking out opportunities for enhancement in every facet of our marketing efforts.

Sevag Sarkissian Australian Institute of Management

What partnering with Connected means for your business?

Our client dashboards and Business Intelligence reports provide a consolidated view of each customer; from first touch to onsite & conversion behaviour, cross-referenced with business intelligence. A single customer view tells a powerful story.

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Complete visibility aligned to commercial reality

We partner with multiple different platforms to report on your results

What to expect from Connected

Live dashboards

We turn complex performance data into clear, actionable views that align teams and accelerate smarter media decisions. Always-on dashboards that update in real time, giving you instant visibility over performance, pacing, and outcomes.

Integrated reports

One unified view across SEM, SEO, social, programmatic, and more: eliminating silos and making performance easier to understand and act on.

Media mix modelling

Advanced modelling to understand the true impact of each channel, helping you optimise spend and drive stronger ROI.

Partner with us to transform your marketing and analytics reporting

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Frequently asked questions

Marketing analytics is the process of collecting, analysing, and interpreting marketing data to understand what’s driving performance. It helps businesses move beyond surface-level metrics and make smarter decisions about where to invest, optimise, and scale.

Common examples include web analytics, social media analytics, lead generation reporting, attribution modelling, SEO analytics, and email marketing analytics. Metrics such as ROI, conversion rates, customer acquisition cost, and click-through rates allow marketers to measure effectiveness and continually improve campaign performance.

There’s no single “best” tool - the right solution depends on your business goals, media mix, and data maturity. Strong analytics partners combine best-in-class platforms with custom dashboards and models, ensuring insights are tailored to commercial objectives rather than locked into one platform. At Connected, we use Salesforce Datorama to build holistic dashboards that bring together marketing platform data alongside internal sales and commerce data - creating a single, reliable view of performance and impact.

We integrate data from all channels into a single, unified view, then apply attribution modelling to understand how each channel contributes to real business outcomes. Rather than relying on platform-reported metrics alone, we measure true performance based on holistic commercial impact - helping you see what’s actually driving growth and where to invest next.

Our sophisticated marketing analytics solutions translates campaign activity into commercial outcomes. Clear, executive-level reporting shows how spend drives revenue, efficiency, and long-term growth, giving leadership confidence in where budgets are allocated and why continued investment makes sense.

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