NDSP : SEM
NDSP: Scaling Registrations Through Diversified Channel Strategies
NDSP Plan Managers NDSP is a forward-thinking National Disability Insurance Scheme (NDIS) Plan Management company. Aiming to scale their business, they faced the challenge of maximising efficient registrations in a highly competitive market. With existing digital advertising channels reaching a saturation point for cost-effective registrations, Connected needed to explore alternative channels to maintain and boost their growth trajectory.
Challenge
The market was highly competitive, and the cost per lead (CPL) in existing digital advertising platforms was approaching its limit of efficiency.
Objectives
Increase registrations efficiently within a competitive landscape.
Strategy & Execution
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To address these challenges, Connected identified a new channel opportunity that was being underutilised by all competitors in the market. This platform presented a promising alternative to the heavily saturated advertising space.
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Key Strategy: Leverage the new channel by implementing and optimising strategies similar to those used on existing platforms but tailored to the specific demand and requirements of the new channel.
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Optimisation: Connected focused on optimising campaigns and bids according to real-time demand on the new platform, ensuring cost efficiency and high conversion rates.
Results
CPL
+65%
More Efficient CPL than other channels
Registrations
+34%
Total Registrations delivered by paid media
"Partnering with Connected has been instrumental in our growth strategy. Their proactive approach to exploring and optimising new channels has significantly boosted our registrations while keeping costs well within our targets. The efficiency gains and increased conversions speak volumes about their expertise and commitment to our success."
