BVOD advertising built for attention: premium, targeted, unforgettable
BVOD isn’t just the future of TV, it’s where attention lives now.
At Connected Media, we use BVOD advertising to combine scale, targeting and impact. As a performance-led media agency, we plan and buy campaigns with precision, holistic reach and frequency controls and measurable results, turning screen time into growth.
Connect with a BVOD specialistWe make BVOD work
We unlock the full value of on-demand TV with campaigns built around audience, context and performance. From strategy to screen, we focus on outcomes that matter, not just impressions served.
“Connected Media’s strategic approach and deep understanding of the market are helping us share our story across Australia and New Zealand. Our partnership is an exciting step forward."
How we drove 20% incremental reach for So Good by adding BVOD to the media mix
See So Good case study
Not leveraging BVOD? That's a growth opportunity waiting to happen
Australians consume more than 27 hours of video content per week.*
150% higher return on advertising vs Linear TV for advertisers who have unified their media buying.*
Campaigns that include BVOD alongside linear TV see up to 29% uplift in brand impact.*
What partnering with Connected means for your business?
As BVOD specialists, we build on-demand TV campaigns around audience, context and performance. From strategy to screen, we focus on meaningful outcomes, not just media delivery.
What to expect from Connected
Strategic planning
We design BVOD campaigns around your goals, combining audience segmentation, platform selection, budget phasing and creative flighting to maximise reach and performance.
Targeted media buying
Precision matters. We reach the right audience at the right time through geo, demographic and behavioural targeting, frequency optimisation and cross-platform buying across CTV and online video.
Performance reporting
Transparent results, focused on what matters. We provide live dashboards, viewability and completion tracking, plus post-campaign analysis to optimise future performance.