TikTok advertising built for brands that want to lead

TikTok isn't just another social channel.

It’s one of the world’s most powerful attention platforms, yet too many brands still treat it as a place to repurpose existing content and create to chase reach. At Connected, we approach TikTok as media experts first, building strategies that combine audience insight, creative thinking and performance to turn attention into measurable growth.

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Beyond trends, built for growth

TikTok rewards brands that move with intent, not just speed. Creative and content need to be fit for purpose, tailored to your audiences and above all, engaging. At Connected, we build TikTok strategies that combine audience insight, creator partnerships, paid media and optimisation to turn attention into awareness, engagement and measurable growth.

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"EPIC month!! Well done team - we’re so happy with the results and couldn’t have done it without you.”

Julie Georgiadis iL Tutto

How we increased iL Tutto revenue by 42% YoY, achieving their highest revenue month ever

See iL Tutto Case Study

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No TikTok presence? That's a growth opportunity waiting to happen

40 Hours

Users spend over 40 hours a month on TikTok.*

66%

TikTok users are 66% more likely to buy something they see on the platform.*

46.6%

TikTok ads now reach 46.6% of Australians aged 18 and over.*

What partnering with Connected means for your business?

We approach TikTok as a growth channel, not just a content platform. From strategy to activation, we build campaigns that connect with the right audience and drive engagement, conversions and measurable growth.

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What to expect from Connected

Strategy

We combine strategic thinking with audience insight, campaign planning and TikTok strategy to build campaigns designed for long-term growth.

Creation

Our TikTok approach is built for the platform, not adapted from elsewhere. We combine creative strategy, creator partnerships, full-funnel asset development and ongoing trend analysis to keep brands relevant and performing.

Amplification

We build TikTok campaigns for reach, engagement and performance, combining Spark Ads, creator amplification, audience targeting and ongoing optimisation to maximise measurable results.

Partner with us to transform your TikTok advertising

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Frequently asked questions

There’s no one-size-fits-all answer, and that’s a good thing. TikTok ads work on a bidding model, so costs vary based on your audience, targeting, competition, and campaign objectives. When you partner with us, we’ll you set smart budgets and optimise spend to maximise ROI, not just reach.

TikTok advertising blends native-style video ads into users’ feeds, making them feel less like ads, and more like content. We use formats like Spark Ads (amplified organic content) and In-Feed Ads to connect with the right audiences, at the right moment. Combined with strong creative and smart targeting, it’s one of the most effective brand-building and performance channels today.

If your audience is there, and chances are, they are, then yes. TikTok is no longer optional for brands wanting to stay relevant, especially among younger or digitally native consumers. We can help you assess platform fit based on your brand goals, industry, and media mix.

We don’t promise overnight virality, we deliver measurable outcomes tailored to your business goals. This could be increased traffic, cheaper cost-per-clicks, stronger engagement, or conversions. All tracked, analysed, and tied to your business KPIs.

We don’t chase trends for the sake of it. We build strategic, performance-driven TikTok campaigns that cut through and convert. You get senior expertise, creative built for the platform, and results that go beyond vanity metrics.

Yes. We tap into TikTok’s Creator Marketplace and manage everything from talent casting to creative direction and amplification. The result? Creator partnerships that feel native, not forced.

Once we align on scope and access, most campaigns can go live within 2–4 days. We move fast, without compromising on quality.

Let's connect and make change happen

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1: TikTok Newsroom, 2024

2: TikTok Newsroom, 2024

3: Vidico, 2025