Scale with purpose, influence at speed with traditional media marketing
Traditional media remains one of the most powerful ways to create scale, attention and impact.
We use traditional media to build the reach that digital alone cannot achieve, creating momentum and brand growth that strengthens every other channel. Traditional media isn’t old media. It’s high-attention media that builds brands, drives demand and accelerates performance.
Our approach is grounded in strategy, context and measurable contribution, ensuring every placement, burst, and format supports real commercial outcomes
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Traditional media is still one of the strongest formats
Broadcast still drives scale. Free-to-Air TV and BVOD account for 69% of total TV viewing minutes across Australia.*
Multi-format out-of-home campaigns can increase campaign recall by up to 70%, proving the impact of scale, frequency and format integration.
Commercial radio reaches 12.5 million weekly Australian listeners.*
What partnering with Connected means for your business?
Every channel has a role to play, but only when it’s connected to a broader strategy. That’s why we challenge default buying behaviours, focus on intentional scale and frequency, and measure performance against real business outcomes. As a digital-led agency, we use insights from fast, testable digital environments to strengthen traditional media execution. From refining creative messaging before launch to maximising impact across OOH and broadcast, we make traditional media work harder through smarter, data-informed decisions.
What to expect from Connected
Strategy
We start with clarity and purpose, aligning traditional media with your commercial goals. Whether the objective is launching a new product, building brand strength or accelerating performance, we establish a clear success framework from the outset, focused on measurable commercial impact rather than media delivery alone.
Audience-led
We use deep audience and behavioural insights to identify where attention is highest, understand how creative performs across audio, visual and outdoor formats, and build the optimal mix of TV, radio, print, outdoor and transit. Every channel is selected with purpose and aligned to your broader digital ecosystem to maximise impact.
Measured, intentional execution
We balance reach, frequency and context to maximise impact, while avoiding premature optimisation in channels with longer media cycles. By measuring influence across search, website behaviour, store visitation and uplift, we understand what drives results and strengthen performance through the integration of Traditional and Digital Media.