Smarter buying and stronger signals through programmatic advertising
Programmatic advertising is no longer just about automation or scale.
When done well, it becomes a smarter way to connect channels, optimise investment, and drive incremental performance across your entire media mix. Programmatic advertising powers intelligent media buying.
Connect with a programmatic advertising specialistWe approach programmatic planning as a strategic performance layer that connects channels, balances investment, and drives measurable outcomes across the full media mix. From OLV placements across SVOD, BVOD and YouTube to high-impact Display activity, every decision is designed to maximise efficiency, reach and business growth
How we exceeded Canon's target by 80% through programmatic advertising
See Canon case study
Over 80% of digital display and video is programmatic, enabling unified planning across channels.*
Campaigns using diversified programmatic formats drive stronger incremental uplift compared to single-format buys.*
Programmatic buying improves cost efficiency by optimising bids in real time across inventory, audiences and formats.*
What partnering with Connected means for your business?
We plan with intent, not automation for automation’s sake. Programmatic advertising platforms offer immense capability, yet much of it goes unused. We actively leverage platform features, AI-driven optimisation and diversified buying strategies to ensure programmatic works harder across the entire plan. We focus on clarity, accountability and outcomes, not complexity for its own sake.
What to expect from Connected
Strategy
We start by defining the role programmatic needs to play within the broader media mix. From campaign objectives and budget considerations to available creative assets, every decision is aligned to business outcomes from the outset.
Diversified media
Programmatic performs best when channels work together. We trade across OLV, BVOD, SVOD, Display and Programmatic OOH, using diversified targeting, inventory and AI-driven optimisation to balance scale, efficiency and performance.
Test, learn, optimise
Strong performance comes from continuous learning. We start broad to uncover new opportunities, then optimise audiences, bids, placements and formats based on real performance data, while measuring the wider impact across channels like search and social.