Total screens, smarter performance: online video advertising built for real growth
Online video shouldn’t interrupt. It should influence. At Connected Media Group, we treat online video as a total screens strategy, not a single channel.
Connect with a online video specialistWe connect the right audience, with the right message, at the right moment; then optimise relentlessly to ensure your video investment drives real commercial impact, not just views or impressions.
Our So Good smart-screens campaign delivered +20% reach without increasing budget
See our client success case studies
Online video advertising could be the growth opportunity your strategy is missing
91% of Australians watch online video monthly, across YouTube, BVOD, CTV and social platforms.*
Brands using online video alongside performance media see up to 30% higher conversion lift versus performance-only plans.*
Search intent uplift can occur within 2–4 weeks of a live online video campaign, indicating early performance impact.*
What partnering with Connected means for your business
At Connected, video is engineered to support performance: building intent, increasing demand, and strengthening the channels that convert. We challenge conventional planning, simplify complexity, and stay obsessed with what actually moves the business forward.
What to expect from Connected
Strategy
We start with the end in mind, aligning every video strategy to clear commercial objectives. By defining the role of video within the broader media mix and measuring what matters, we ensure every investment drives business outcomes.
Audience-led
Online Video is not a single channel, and we don’t treat it like one. We plan across YouTube, Social Video, BVOD, CTV and Programmatic Video, using audience behaviour to guide platform selection rather than assumptions. By combining channel-specific insights with cohesive creative frameworks, we ensure every touchpoint works harder and contributes to a connected brand experience.
Optimise, adapt, scale
This is where performance is unlocked. We use early signals, cost-efficiency insights and real-time learnings to guide investment decisions and optimise with confidence. By analysing search uplift, intent trends and broader market performance, we continuously refine activity to drive greater scale, stronger results and less wasted spend.