Tonies OOH campaign

Media planning and buying that drives growth

Media planning and buying has never been more complex.

With fragmented channels, rising costs and pressure to prove ROI, Connected Media cuts through the noise. We plan with intent, buy without bias and optimise relentlessly so every channel works harder, every dollar goes further and your brand shows up when it matters most.

Connect with a media planning and buying expert

We plan with intent and buy without bias

We combine audience insight, strategic planning and commercial buying expertise to build media strategies that flex, scale and perform across digital, traditional and emerging channels.

Working with Connected has been the most seamless agency transition that we’ve ever had. Connected are deeply partnered in our business and work closely as an extended part of our digital marketing team. They delivered on what they said they would deliver, and we have never to had to chase them.
Nina Spannari Canon Australia

How we made the Canon EOS R50 the #1 travel camera in market

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How we made the Canon EOS R50 the #1 travel camera in market
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The right media strategy makes the difference

#1

Sales and conversions are the number one media investment priority for 2026.*

59%

59% of marketers say cross-screen planning and storytelling drive better video performance.*

ROAS

78% of marketers want ROAS measurement from retail media partners.*

What partnering with Connected means for your business?

Our media buying and planning team puts every media dollar to work. We combine audience insight, smart channel selection and continuous optimisation to reach the right people, in the right places, and drive stronger business results.

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What partnering with Connected means for your business?

What to expect from Connected

Audience centric

Audience centric

We start with your audience, understanding what they value and how they consume media, then build a plan that meets them in the moments that matter.

Channel Neutral

Channel-neutral

Our independence keeps every media buy focused on performance, not partnerships, so we can plan across the full channel mix to deliver stronger outcomes.

Rigorous optimisation

Rigorous optimisation

Media planning doesn’t stop at launch. We continuously test, refine and optimise to improve performance over time, so you know where your budget is working hardest.

Partner with us to transform your media planning and buying

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Frequently asked questions

Media planning is the strategic process of selecting the right channels, formats and timings to reach your audience. Media buying is the execution - negotiating, placing and optimising media to deliver performance.
Independence removes bias. It ensures media decisions are driven by performance and value, not preferred deals or network pressures. Connected Media Group is a member of the IMAA (Independent Media Agencies of Australia).
Yes. We plan and buy across digital, traditional and emerging channels - ensuring they work together as one connected strategy.

Let's connect and make change happen

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