Team support

Marketing support for in-house media agency teams

Connected offers expert marketing support and digital marketing consultancy to help in-house marketing teams scale, upskill, and deliver high-performance media.

Whether you’re just getting started, scaling up, or an established team looking for a fresh perspective  Connected brings decades of marketing agency leadership experience directly into your in-house marketing team.

Connect with a marketing support specialist

A consultative media partner built for in-house teams

As a marketing support partner, our C-Level consultants work alongside your internal teams to fill capability gaps, accelerate strategy, and drive stronger performance across media planning, optimisation and measurement. Support is tailored to your needs  from fractional leadership and interim specialists to full media capability builds.

"The work we've done with Connected Media has changed how we think about performance marketing. Together, we’ve built a model that aligns sales and marketing around commercial outcomes. Their ability to translate complexity into clarity - and action - is what makes them a true strategic partner."
Sevag Sarkissian Australian Institute of Management (AIM)

We support leading in-house agency teams with consultancy, training, data and analytics, overflow work

See our client success case studies
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Types of agency models we work with include:

Full Service In-House Agency

You've built, or are building, a fully in-house media team. We provide the specialist expertise, strategic guidance and additional capability to help your team perform at its best.

Hybrid Model In-House Agency

Some media functions sit in-house, while others are managed by external partners. We work alongside your internal team to fill capability gaps, strengthen performance and create a seamless partnership.

Exploring Your Options?

Not sure whether an in-house, hybrid or outsourced model is the right fit? We help you evaluate your options, assess organisational readiness and design the model that best supports your business goals.

What partnering with Connected means for your business?

At Connected, we bring the strengths of a high-performance media agency directly into your in-house environment. Our hybrid support model gives you access to senior specialists, proven frameworks, platform partnerships and decades of experience building and leading media teams  without the full-time overheads. We plug into your structure seamlessly, strengthening capability, improving performance and helping your team do its best work.

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Connected Team

We have supported leading in-house agency teams with consultancy, training, data and analytics, overflow work

Australian Broadcasting Corporation Canon Australian Institute of Management (AIM) Sanitarium Health and Wellbeing Company Eir Women

What to expect from Connected

Build & optimise your in-house capability

Build & optimise your in-house capability

From establishing the right foundations to enhancing what already exists, we help you build a high-performing in-house marketing function. We assess feasibility, define the right operating model, and align your people, processes, structures, and technology to ensure everything works seamlessly together.

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Strategy, insights & performance

We partner with you to sharpen your marketing direction and unlock growth. Through strategy sessions, campaign audits, and reporting and analytics, we provide fresh perspectives, actionable insights, and data-driven recommendations to keep your marketing aligned with industry standards and business goals.

Flexible expertise when you need it

Flexible expertise when you need it

Access specialised skills and experienced support without the commitment of permanent hires. Whether you need additional capability, help filling gaps, or the flexibility to scale your team up or down, we provide the right expertise at the right time.

Partner with us to transform your in-house marketing capabilities

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Frequently asked questions

An in-house marketing agency is a team inside a business that manages marketing, media, or advertising functions that would traditionally be outsourced to an external agency.
Costs vary depending on structure, capability and technology needs, but typically range from the expense of hiring a small team through to a full multi-disciplinary department. We help brands determine the most cost-effective model through feasibility analysis.
In-house teams may gain greater control, closer collaboration with internal stakeholders, faster execution and deeper customer understanding.
Internal teams can struggle with resourcing gaps, maintaining specialist knowledge, keeping up with industry best practice and accessing senior expertise during critical periods - which is where marketing support becomes essential.
The ABC has an internal media team. Connected Media Group has supported the ABC’s in-house team with strategic consultation, platform audits, and ad-hoc support when their internal team needed to temporarily scale up.
It starts with defining your objectives, assessing capability gaps and building a resourcing and operating model that fits your business. We support teams with feasibility, design, business-cases, setup and performance frameworks.
Any time your team is stretched, facing high growth, going through change, or lacking specialist skills - external support ensures continuity and maintains performance.
A marketing support agency supplements in-house teams with strategy, capability, optimisation, analytics and specialist expertise to strengthen performance.
Yes - this is often the most effective model. Consultants integrate into your workflow, providing guidance, strategic direction and hands-on support where required.
Absolutely. Smaller teams often see the biggest impact because support fills critical capability gaps and reduces pressure on internal resources.

Let's connect and make change happen

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