Innovative media strategy that turns insight into opportunity

Effective media strategy should reveal opportunities, not just recommend channels. We use audience insight to find new ways for brands to connect with customers and translate those opportunities into smarter media investment.

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Media strategy built on genuine insight, not assumptions

Our senior media strategists stay close to the platforms, publishers, and technologies shaping how audiences consume media. Combined with deep audience intelligence, that knowledge helps us identify opportunities and build more innovative media strategies around them.

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Connected Media’s strategic approach and deep understanding of the market are helping us share our story across Australia and New Zealand. Our partnership is an exciting step forward.

Lauren Best Tonies

We've helped AIM evolve from a challenger brand into a national category leader.

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The measurable advantage of smarter media strategy

+26% Reach

+26% more audience reach achieved through smarter media allocation.

50% ROI

50% ROI lift achieved by brand that optimise their media mix to the right levels.

10X ROI

Nielsen found Campaigns with stronger on-target delivery generated $2.60 ROI per $1 spent vs. $0.25

Why brands choose Connected for media strategy

Media strategy is where evidence meets imagination. We use audience and market intelligence to find the insight behind the opportunity, then turn it into media ideas that can give your brand an advantage.

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What to expect from Connected

Finding the opportunity in the data

Data tells us what’s happening. Strategy determines what to do about it. We interpret audience and market signals to uncover the behaviours and opportunities that should shape your media approach.

Ideas built from insight

Strong media ideas start with a reason. We translate audience insight into distinctive ways for brands to connect, creating media approaches grounded in behaviour rather than convention.

Making the right investment choices

We determine where budget should work hardest based on the opportunity, role and potential of each channel, giving every investment a clear strategic purpose.

Partner with us to transform your media strategy

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Frequently asked questions

A media strategy defines how your brand will use media to reach and influence the right audiences against a clear business objective. It establishes who to reach, where and when to reach them, how investment should be allocated and how success will be measured.

We combine business objectives with audience, market and media intelligence to identify where the greatest opportunities exist. From there, we define your audiences, channel roles, investment priorities and measures of success within one clear strategy.

Media strategy determines where to play and why. Media planning and buying determine how to execute it. Strategy identifies the audience opportunity and establishes the role of media before those decisions are translated into channels, budgets and activity.

We use audience, behavioural and market insights to understand more than where people consume media. We look for behaviours and emerging signals that can reveal new ways for your brand to reach and influence them, turning insight into media opportunity.

We start with your audience and business objectives rather than a predetermined channel list. We assess where your audience can be most effectively reached and influenced, then allocate investment according to the role and potential of each channel.

Connected is independent and channel-agnostic. Our senior strategists remain hands-on, combining audience intelligence with media expertise and commercial thinking to find opportunities others may overlook and make every investment more purposeful.

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1: Neilson