Netflix advertising in Australia: tap into a premium, high-attention streaming audience

Netflix is one of Australia’s most-watched streaming environments and a premium space for brands to show up.

Through Netflix’s ad-supported tier and our SVOD partnerships, Connected helps brands reach highly engaged viewers in full-screen, brand-safe content with strategic, flexible access to premium inventory.

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Why Netflix advertising matters

Netflix advertising gives ambitious brands a sharper way to build attention inside the media mix. With premium SVOD inventory, smarter targeting and clearer measurement, Connected helps turn a high-value streaming environment into a performance-led growth channel.

We prioritise business outcomes over vanity metrics, commercial impact over impressions, and long-term growth over short-term impressions

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Not leveraging Netflix advertising? That's a growth opportunity waiting to happen

94M+

global users now on Netflix’s ad‑supported tier.*

55%

ad-tier accounts for 55% of new sign‑ups in ad‑supported markets.*

3rd Largest

Netflix is on track to become Australia’s 3rd-largest ad-supported streamer by 2027.*

What partnering with Connected means for your business?

Buying ads on Netflix is only the start. Connected’s DV360 expertise brings the strategy, targeting, frequency control and optimisation needed to turn premium inventory into measurable performance.

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What to expect from Connected

Strategic planning

We build Netflix campaigns around your objectives, using audience insight, category analysis and ROI-led budget planning to drive measurable results.

Campaign execution

We manage Netflix campaigns in DV360, from trafficking and targeting to format testing, placement and frequency optimisation.

Performance reporting

We make results clear and actionable with live dashboards, KPI-led reporting and ongoing SVOD optimisation to keep campaigns growing.

Partner with us to transform your Netflix advertising

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Frequently asked questions

Connected handles the entire process, from strategy and campaign set-up to optimisation and reporting, ensuring your Netflix activity is aligned with your business goals.

Netflix now supports programmatic buying via Google DV360, allowing advertisers to target by genre, location, device and even align ads with top 10 shows. With access to Google Audiences and Netflix’s first-party data, you can reach high-intent segments with precision.

Costs vary depending on factors like your target audience, campaign length, and format. As a premium streaming environment, Netflix generally commands higher CPMs compared to other digital platforms but also delivers unique value through attention and brand safety. Connected can help you scope the right investment level to match your objectives.

Netflix offers one of the largest, most engaged streaming audiences globally. Ads appear in a premium, distraction-free environment, giving your brand significant visibility and impact.

Currently, Netflix supports video ads within its content. Sponsorship and evolving formats may become available as the platform expands its ad offering.

Through DV360 reporting and Connected’s custom dashboards, you’ll have full transparency on reach, frequency, cost efficiency and campaign outcomes.

With its broad audience, Netflix can be effective for many industries, from FMCG and Retail to Finance and Service based products. Connected will assess if it’s the right channel for your marketing goals and build a strategy that delivers measurable outcomes.

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1: The Verge, 2025

2: Rueters, 2025

3: Advanced Television, 2025