Strategic OOH advertising that drives real-world impact

Choosing Connected means your out of home advertising cuts through.

OOH advertising is one of the most powerful channels for building brand visibility, but presence alone isn’t enough. At Connected, we plan, buy, and optimise with purpose.

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We make OOH work

We align the right formats with your audience, select publishers that match your campaign objectives and negotiate maximum value through our long-standing industry relationships. As out of home advertising experts, we ensure every placement is intentional, geographically relevant, creatively impactful, time targeted, and every campaign is built to perform.

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“Connected Media’s strategic approach and deep understanding of the local market are helping us share our story with more families across Australia and New Zealand. Our partnership is an exciting step forward as we continue to grow the tonies community and inspire imagination through screen-free play.”

Lauren Best tonies

How we delivered media value exceeding x4 the OOH budget

See Sanitarium case study

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97%

OOH advertising reaches 97% of Australians aged 14+ each week.*

86%

Outdoor ads drive up to 86% ad recall, highest across all media types.*

13%

OOH pairs seamlessly with mobile, delivering 13% greater emotional impact.*

What partnering with Connected means for your business?

At Connected, we match the right formats and publishers to your goals and audience movement. With strong provider relationships, we secure smarter placements, packages and pricing, while managing R&F and time targeting to ensure your OOH works harder within your broader performance media plan.

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What to expect from Connected

Strategic planning

We use data and insight to plan OOH around real audience behaviour, combining demographic, location and category intelligence to make every placement work harder.

Targeted media buying

We negotiate, book and manage OOH and DOOH across major publishers, from special builds to flexible digital placements, audience flow patterns and targeting, with strong rates, added value and programmatic buying options.

Performance reporting

We make OOH transparent, measurable and performance aligned, with clear reporting on reach, frequency, digital uplift and creative impact, plus recommendations for what comes next.

Partner with us to transform your OOH advertising

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Frequently asked questions

Out of home advertising includes any media placed in public spaces, such as large format billboards, bus shelters, transit, airport, office towers and retail signage. It’s designed for high visibility, high impact and mass reach.

We report on campaign performance through different sources including the MOVE outdoor industry measurement tool, publisher direct reporting and data from programmatic OOH platforms. We also overlay website visits and search uplift to understand any direct impact from the OOH activity.

Yes. Through programmatic digital out of home (DOOH), we can buy screen-based inventory with more flexibility, by time of day, location and audience segments. It’s ideal for extending digital strategies into physical spaces.

OOH refers to all out of home media including static and digital formats. DOOH (Digital Out of Home) specifically refers to digital OOH formats that allow for more flexible, dynamic and programmatic buying opportunities. DOOH is ideal for real-time messaging, dayparting and sequential storytelling and often lower entry budgets.

We match your brief to the best-fit publishers based on your audience, geography, creative format and objectives. With long-standing relationships across all major networks, we negotiate the right mix and the best rates to deliver impact and efficiency.

Both. OOH is incredibly effective for hyper-local targeting (e.g. around store locations or event venues) but also scales nationally across metro and regional markets. We tailor the approach based on your market coverage needs.

While OOH excels at top-of-funnel visibility, it increasingly supports performance. When paired with digital, we see lifts in brand search, web traffic and an increase in conversions. OOH can play a role in campaigns across industries such as retail, finance, food and beverage, education, health and fitness to deliver measurable results.

Yes. We build both short-term tactical campaigns (e.g. 1–4 weeks) and longer-term brand building activity. We’ll recommend the best flighting and formats to suit your timeline and objectives.

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1: Mediaweek, Australia, 2025

2: OOH Today, 2023

3: Talon, 2025