Media planning & buying - OLD

Media planning and buying that drives growth

Connect with a media planning and buying expert

Media planning and buying has never been more complex

With fragmented channels, rising costs and pressure to prove ROI, Connected Media cuts through the noise. We plan with intent, buy without bias and optimise relentlessly so every channel works harder, every dollar goes further and your brand shows up when it matters most.

We plan with intent, buy without bias, and optimise relentlessly

Plungie REA digital display campaign
View
Display advertising Cut through the noise, influence demand
weet-bix OOH campaign
View
Out-of-home advertising Drives real-world impact
Programmatic advertising
View
Programmatic advertising Smarter buying, stronger signals
So Good Barista Online Video Campaign
View
Online video advertising Total screens. Smarter performance

Media Planning & Buying

How we made the Canon EOS R50 the #1 travel camera in market

See Canon case study
How we made the Canon EOS R50 the #1 travel camera in market
View

Smarter media planning drives better business outcomes

We combine audience insight, strategic planning and commercial buying expertise to build media strategies that flex, scale and perform across digital, traditional and emerging channels.

As an independent media agency, we’re agile, proactive and channel neutral. We’re not tied to networks or preferred partners, giving us the freedom to test, challenge and move fast as the market shifts. The result is smarter media investment, stronger leverage and measurable growth for our clients.

What to expect from Connected Media Group

Audience centric

Audience centric

We start with your audience, understanding what they value and how they consume media, then build a plan that meets them in the moments that matter.

Channel Neutral

Channel-neutral

Our independence keeps every media buy focused on performance, not partnerships, so we can plan across the full channel mix to deliver stronger outcomes.

Optimization

Rigorous optimisation

Media planning doesn’t stop at launch. We continuously test, refine and optimise to improve performance over time, so you know where your budget is working hardest.

Partner with us to transform your media planning and buying

Get in touch

Frequently asked questions

Media planning is the strategic process of selecting the right channels, formats and timings to reach your audience. Media buying is the execution - negotiating, placing and optimising media to deliver performance.
Independence removes bias. It ensures media decisions are driven by performance and value, not preferred deals or network pressures. Connected Media Group is a member of the IMAA (Independent Media Agencies of Australia).
Yes. We plan and buy across digital, traditional and emerging channels - ensuring they work together as one connected strategy.

Let's connect and make change happen

Get in touch